matthen:

Disks moving in a square grid trace out an interesting pattern as they pass over a rotating wheel.  Some traces appear to go towards the centre only to be flung back out, in some cases forming a sharp corner. A few of the traces form loops, as if there was also a force acting sideways rather than outwards.  This demonstrates how the Centrifugal and Coriolis ‘forces’ appear to affect the motion of objects in a rotating frame. [making of video (new)] [more] [code] 

Math lines

matthen:

Disks moving in a square grid trace out an interesting pattern as they pass over a rotating wheel.  Some traces appear to go towards the centre only to be flung back out, in some cases forming a sharp corner. A few of the traces form loops, as if there was also a force acting sideways rather than outwards.  This demonstrates how the Centrifugal and Coriolis ‘forces appear to affect the motion of objects in a rotating frame. [making of video (new)] [more] [code

Math lines

(Reblogged from matthen)

Truth is wisdom in a box

When I started thinking about starting a creative business, I started with a tagline: “Marketing Truth”. I know, it sounds great, but it’s impossible to market the truth in all circumstances. Truth may not have had a place in marketing at all.

Marketing, by definition involves slight deception, minor exaggeration, a brief, powerful enhancement of reality, the creation of non-truths for the greater good: The Client.

It seemed obvious to me that the end consumer was missing out. Marketers had generally lost respect for the time, intellect and power of their audience. And the audience was showing signs that they were losing faith.

My belief was that if consumers were going to continue to believe marketing messages and the brands behind them, they deserved straightforward, genuine and entertaining communication from their most admired companies. I still believe this today.

So now the Internet has turned the tide on brands and their agencies and put the power back in the hands of people with buying power. Marketers are being asked to understand and reckon with the collective intelligence of networks of consumers speaking their minds, sharing their opinions, making decisions in groups.

I think brands and agencies are learning. These days they’re learning right along-side and many times in partnership with their audience, those who they sell to. It’s better this way.

So, I woke up this morning, still half-asleep, turning over with each snoozy push. Flashes of dream states passed by my eyes; memories, hopes, and random thoughts that may or may not surface later in the day, the month or my lifetime.

In one flash, I saw a nightstand with a drawer, and opened it. Inside was a box, I think, but at least I had a second to read and understand these words: “Truth is wisdom in a box.”

This is the new place.

I think this is the new place.